Its actually pronounced more like if you say there is no well in this village, but then people decide to pronounce the E so it sounds like noel and that xmas song.Nowell => Novell
I sort of think any one word name would have lobby or client appended to it automatically regardless of wether its an official part of the name, and that we shouldnt end up focusing on taking the word lobby and appending random accronyms around it to generate ideas.
Afterall, we all know spring is referring to a game engine when we talk on here, you don't see people posting "what do the seasons have to do with this?" or "I don't want to ehar about your rusty spring collection"