new CA website - 2.2 Competitive Analysis
Posted: 25 Aug 2009, 20:41
Summary
Generally both starcraft2.com and dawnofwar2.com share good webdesign. starcraft2.com has a better visual design, consistency and offers a very wide range of images and multimedia. dawnofwar2.com feels like a derative from starcraft with more focus on delivering interaction. The difference between the two lies within their goals. Dawn Of War tries to be community friendly while StarCraft 2 creates a hype.
The website from Command and Conquer could have been better if there would have been more focus on creating a better navigation and quality content. Warzone 2100 does the exact opposite. It delivers quality content but fails to catch the eye.
Command & Conquer 3
http://portal.commandandconquer.com/cnc3/
Design 6 good looking, lacks visual flow and hierarchy, some usability issues, clutter!
Navigation 6 clear main navigation, unfortunately using dropdown lists which decreases usability
Readability 6 font size and color varies too much, lack of proper line-spacing
Consistency 7 visually quite consistent however "support" and "forums" head to external sites
Layout 7 little or no variation in the right column, header and footer are ok
Interaction 8 twitter, forums, user registration and login
Ease of use 6 visual usability issues and dropdown in the main menu
Images and multimedia 6 many videos, no screenshots or art?
Content 6 lack of unit descriptions, guides, wiki, introductory guides for new players or visitors
TOTAL 6,4
Starcraft 2
http://www.starcraft2.com/
Design 9 very professional design, not optimal for all pages
Navigation 7 ok, but not prominent enough to get enough visibility, subnavigation not always clear
Readability 8 overall good use of lineheight and width, dark background makes reading longer texts harder
Consistency 9 all elements and structures are consistent among all pages
Layout 8 clear vertical and horizontal distribution, unfortunate positioning of navigation
Interaction 6 only forums
Ease of use 7 ok, subnavigation and some links can be unclear
Images and multimedia 9 introduction video, screenshots, fanart, videos, ... It's all there
Content 8 very complete site with lack of news and guides
TOTAL 7,9
Dawn of War 2
http://www.dawnofwar2.com/us/home
Design 8 ok, not very innovative, good use of graphics
Navigation 6 unfortunate positioning and dropdown lists in the main navigation
Readability 7 text is too small, sometimes black on dark blue background
Consistency 8 ok, but separate sites for community and support
Layout 7 waste of space on the top of the page
Interaction 9 RSS, twitter, newsletter signup, support site, community site
Ease of use 8 pretty easy to use due to clear visual structuring
Images and multimedia 8 videos and screenshots, introductory video
Content 9 news, introduction, guides, story, .... It's all there
TOTAL 7,8
Warzone 2100
http://wz2100.net/
Design 5 there's little to no design, the site is designed as a wiki
Navigation 8 clear and present on all pages, but aligned to the top right which is not always clear on first sight
Readability 8 ok but text uses the whole width of the page, which makes it harder to read
Consistency 8 the site structure is consistent, but the design isn't
Layout 6 vertical space distribution is ok, there are no columns nor a grid-based structure
Interaction 6 only forums
Ease of use 9 clear structuring and consistency make it very easy to use
Images and multimedia 6 only screenshots from which one fullscreen
Content 9 pretty much complete
TOTAL 7,2
Generally both starcraft2.com and dawnofwar2.com share good webdesign. starcraft2.com has a better visual design, consistency and offers a very wide range of images and multimedia. dawnofwar2.com feels like a derative from starcraft with more focus on delivering interaction. The difference between the two lies within their goals. Dawn Of War tries to be community friendly while StarCraft 2 creates a hype.
The website from Command and Conquer could have been better if there would have been more focus on creating a better navigation and quality content. Warzone 2100 does the exact opposite. It delivers quality content but fails to catch the eye.
Command & Conquer 3
http://portal.commandandconquer.com/cnc3/
Design 6 good looking, lacks visual flow and hierarchy, some usability issues, clutter!
Navigation 6 clear main navigation, unfortunately using dropdown lists which decreases usability
Readability 6 font size and color varies too much, lack of proper line-spacing
Consistency 7 visually quite consistent however "support" and "forums" head to external sites
Layout 7 little or no variation in the right column, header and footer are ok
Interaction 8 twitter, forums, user registration and login
Ease of use 6 visual usability issues and dropdown in the main menu
Images and multimedia 6 many videos, no screenshots or art?
Content 6 lack of unit descriptions, guides, wiki, introductory guides for new players or visitors
TOTAL 6,4
Starcraft 2
http://www.starcraft2.com/
Design 9 very professional design, not optimal for all pages
Navigation 7 ok, but not prominent enough to get enough visibility, subnavigation not always clear
Readability 8 overall good use of lineheight and width, dark background makes reading longer texts harder
Consistency 9 all elements and structures are consistent among all pages
Layout 8 clear vertical and horizontal distribution, unfortunate positioning of navigation
Interaction 6 only forums
Ease of use 7 ok, subnavigation and some links can be unclear
Images and multimedia 9 introduction video, screenshots, fanart, videos, ... It's all there
Content 8 very complete site with lack of news and guides
TOTAL 7,9
Dawn of War 2
http://www.dawnofwar2.com/us/home
Design 8 ok, not very innovative, good use of graphics
Navigation 6 unfortunate positioning and dropdown lists in the main navigation
Readability 7 text is too small, sometimes black on dark blue background
Consistency 8 ok, but separate sites for community and support
Layout 7 waste of space on the top of the page
Interaction 9 RSS, twitter, newsletter signup, support site, community site
Ease of use 8 pretty easy to use due to clear visual structuring
Images and multimedia 8 videos and screenshots, introductory video
Content 9 news, introduction, guides, story, .... It's all there
TOTAL 7,8
Warzone 2100
http://wz2100.net/
Design 5 there's little to no design, the site is designed as a wiki
Navigation 8 clear and present on all pages, but aligned to the top right which is not always clear on first sight
Readability 8 ok but text uses the whole width of the page, which makes it harder to read
Consistency 8 the site structure is consistent, but the design isn't
Layout 6 vertical space distribution is ok, there are no columns nor a grid-based structure
Interaction 6 only forums
Ease of use 9 clear structuring and consistency make it very easy to use
Images and multimedia 6 only screenshots from which one fullscreen
Content 9 pretty much complete
TOTAL 7,2